With a 30+ year career in marketing spanning New York City and Austin, Ralph Yznaga has crafted brand storytelling for some of the world’s most recognized national and international advertisers. In parallel with his agency work, he serves as Co-Publisher and Creative Director for Edible Austin, Edible Houston, and Edible San Antonio, shaping editorial and visual narratives that celebrate food and local culture.

Throughout his career, Yznaga has directed integrated campaigns across video, print, digital, and experiential platforms. Today, he continues to develop strategic, story-driven campaigns for a wide range of clients through his creative company, ATX Nation (atxnation.com). His professional work—rooted in observation, interpretation, and narrative clarity—has become foundational to his approach as an artist.

Parallel to his marketing career, Yznaga has maintained a deep and enduring love affair with vintage portrait photography, drawn to its tactile qualities, emotional intimacy, and ability to preserve moments in time. 

Through his original artwork, Ralph Yznaga honors the enduring beauty and history of iconic urban architecture. His hand-made impressions are taken directly from historic bronze plaques embedded in the streets of New York City that meomorialze some of the city’s most storied buildings. By translating these overlooked markers into tactile works on paper, Yznaga preserves urban history while reimagining it through a contemporary fine-art lens.