Austin, TX – November 19, 2024 – Magnolia Records, the celebrated independent music label known for its distinguished roster of award-winning artists, is thrilled to announce an exciting new partnership with Wexel Art, the innovative leader in acrylic frames. Together, the two brands will create a stunning fusion of music and art by showcasing Magnolia’s iconic vinyl albums in Wexel Art’s signature record album frames.
This strategic collaboration highlights the beauty of vinyl, transforming treasured records into eye-catching wall art with Wexel Art's versatile, modern framing solutions. The joint venture will offer music lovers and art enthusiasts the opportunity to display their favorite vinyl in a sleek and stylish way, creating a unique focal point for homes, offices, and retail spaces.
Whitaker Elledge, SVP of Dualtone Records, commented on the partnership:
"At Dualtone, we’ve always believed in the timeless artistry of vinyl records. Partnering with Wexel Art allows us to take that artistic expression a step further, blending music and design to elevate the vinyl experience. Wexel Art’s innovative frames are a perfect match for our albums, offering fans a beautiful and functional way to showcase their favorite records."
Natasha McRee, Co-founder of Wexel Art, added:
"This partnership with Dualtone Records and Magnolia Records is a natural extension of our mission to inspire creativity in how people display their passions. Vinyl albums are as much about the art on the cover as the music inside, and our frames allow those works of art to be highlighted in any space. We’re thrilled to collaborate with such reputable and creative labels as Dualtone Records and Magnolia Records to bring this vision to life."
The partnership will feature a curated selection of Magnolia Record’s most popular and visually stunning albums, presented in Wexel Art’s frames, which make it easy to swap out records while maintaining a sleek, modern aesthetic. Fans can expect to see the collaborative frames available on both brands' websites in the coming months.
About Dualtone Records and Magnolia Records:
Dualtone Records, an Entertainment One company, is a leading independent record label founded in 2001, based in Nashville, TN. Known for its dedication to fostering authentic, genre-defying music, Dualtone has been home to renowned artists like The Lumineers, Shakey Graves, and Gregory Alan Isakov. The label has received numerous accolades, including GRAMMY Awards, and continues to push the boundaries of contemporary music.
About Wexel Art:
Wexel Art, headquartered in Austin, TX, is a trailblazer in the custom art framing industry. Known for their patented magnetic frames, Wexel Art has revolutionized the way people display their favorite artwork, from photographs to vinyl records. Their frames are designed to make displaying and swapping art easy, stylish, and innovative, with a focus on blending functionality with aesthetics.